WHY YOU SHOULD HAVE A PODCAST
Connect With Your Audience
Podcasts offer a personal way to engage with your audience. Share your brand values, story, and insights.
Reach a Wider Audience
Tap into a wider audience interested in your brand or industry. Podcasts reach more people than traditional media.
Increase Brand Awareness
Podcasts boost brand awareness and generate leads. They showcase your brand's personality and culture.
PRODUCTION TIMELINE
The production timeline can be anywhere from two to three weeks, depending on the complexity of the project. The
timeframe includes a promo and the first two episodes. We
recommend launching with two episodes to give listeners a taste of the podcast. After the initial launch, you can publish new episodes weekly or biweekly.
PODCAST FORMATS
1
Narrated Podcast
This podcast format focuses on reporting and research, ideal for listeners seeking information and insights. It is also packed with bytes to avoid monotony.
2
Interview-based Podcast
These podcasts feature in-depth interviews designed to provide deeper understanding. They appeal to news enthusiasts, thought-leaders, learners, and those seeking information.
3
Storytelling Podcast
These podcasts tell stories with dialogue, sound effects, and custom music. This format is great for younger audiences and those seeking a break from everyday life.
PODCAST SEASON LENGTH
Most podcasts have 10 episodes per season. This helps organise the content, gives listeners a clear storyline to follow, and makes it easier for them to keep up with the show.
Each episode can be as long or as short as you want. However, most episodes are between 20 and 30 minutes long. This allows for interesting discussions without being too overwhelming. Shorter episodes are good for quick updates or news, while longer ones can be used for in-depth interviews or stories.
The best length for your podcast depends on the topic and your audience.
ONE-OFF OR LONG SERIES?
Most brands begin by doing a one-off podcast. This can be a great way to test the waters and see if podcasting is right for them.
However, it's important to remember that podcasting is a marathon, not a sprint. To really build an audience and see results, you need to commit to a longer-term strategy.
We recommend starting with an exploratory season of around 10 episodes. This will give you enough time to test your concept, get feedback from your audience, and see if it's something you want to continue.
WHAT ABOUT THE PODCAST HOST?
1
Professional Hosts
Hiring a professional podcast host can be a great way to elevate the quality and reach of your podcast. Our hosts are experienced professionals who can deliver engaging content, interview guests, and maintain objectivity.
2
Target Audience
For example, if your podcast is about business trends and is targeted toward entrepreneurs and business leaders, we can provide a host who has experience in that field and can build a strong connection with your audience.
3
Audience Engagement
While we can accommodate hosts from your organisation, a professional host brings a wealth of experience and expertise that can make a significant difference in the overall success of your podcast.